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Description

Discuss the Scout Brand Guidelines with the YP and why they are important when promoting Scouting. This will help the Scouts to ensure the promotional videos they make are "on brand"

Resources

Copy of Scout Brand Guidelines

Instructions

Discuss some/all of the following:-

Why is a logo important to an organisation?
Is there anything you have noticed when seeing stories about Scouts on TV, in newspapers & online?
What sort of photos and videos are best to use?
How should we talk about Scouts?
Why is the audience/aim of your video/article important

Tags

• brands
• promoting
• video making

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