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Description

Discuss and design an advertisement for the unit. This can either be by video, oral or written/drawing

Resources

Pens, paper, video camera
post-it notes
Link to scout brand centre & social media guidance (printed if your scout hut doesn't have wifi/signal)
Ask explorers to bring smartphones/laptops or anything else they'd find useful to made adverts

Instructions

Use the post-its to get the explorers to think individually before discussing. Ask three questions in turn:
- what do they like most about being in explorers?
- what social media channels do they use?
- where else would they find out info about fun things from?
Get them to write their answers on the post-its (with one answer per post-it, so you can group the different answers and get a collective sense of what chimes for them). When they've written all the answers get them to stick them up on a wall, or on a tabletop and group their answers with similar ones from other people).

Show explorers the scout brand centre, social media guidelines, and ask them to make a series of adverts that will work in person (posters), on social media, and can be shared with their friends, including reasons why they enjoy scouting.

Discuss and agree themes and methods, then group explorers into groups of 3-5 that want to do the same thing and have each group produce their advert, whether a flyer., poster, social media post, or a short video.

Tags

• advertise
• promote

Badge Links

• Media Relations & Marketing - Advert
• Media Relations & Marketing - Content
• Media Relations & Marketing - Display
• Media Relations & Marketing - Promotion
• Media Relations & Marketing - Recruit
• Media Relations & Marketing - Represent
• Media Relations & Marketing - Scout brand
• Media Relations & Marketing - Social media