Challenge: Identify something positive about your Company that will make a “worthy” news story in your local media. Taken from the BB Seniors Challenge Plus Pro Pack, Challenge 4
Unfortunately good news doesn’t sell many newspapers — you MUST have the right story to tell. The skill is to make your story something different — do you have three generations of leaders / members in your Company? Do you have any ex-members in the public eye? Are you attempting to break a world record? Are or have you raised money for a local charity? Use this x-factor to get an article in the press or on a radio station.
Tips / Advice:
The best results come by using the local press and local TV & radio stations because they are much more likely to want to report your story — if it is exceptional sometimes the national press will pick up on it.
For full details see the BB Seniors Challenge Plus Pro Pack, Challenge 4