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Description

Learn about the Scout brand guidelines
Then split into groups with the challenge to create some content - a post, a blog and a video for different purposes

Resources

Copy of the Scout brand guidelines or computer and projector to show this.
Several printed resources from the Scouts and also some that do not follow the guidelines.

Instructions

Learn about the Scout brand guidelines - do a quiz and presentation using https://prod-cms.scouts.org.uk//media/x2vhpnnc/scouts_brand_guidelines_august_2026.pdf as key source.

Reflect - does anything surprise you? Look at some printed resources / media, as well as the UK, County and District social media and Insta accounts of other Explorer Units - are they following the guidelines? What is working well and what is not? What is the target audience of this media? If somebody from inside Scouting saw these resources / posts what message would they be getting? What about somebody who knows nothing about Scouting?

Split into groups and give the following tasks: Using laptops / phones etc. create the following for a particular purpose (we're advertising a local fundraising event to families outside Scouting; raising awareness of Jamboree fundraising - for people in and out of Scouting; and sharing information about Explorer Scouts for local Scout Troops)
- a social media post
- a blog
- a video (for social media)

Tags

• content creation
• Marketing
• Social Media

Badge Links

• Content Creation - Discover
• Content Creation - Experience